• Read
  • Publish
  • About

Read

Explore current and past TAD issues and related content.

Current Issue

Learn more about our current issue

Past Issues

Browse our compilation of past issues

Extras

Webinars, videos, articles and more

Publish

View submission guidelines, learn more about our review process and find helpful recommendations for publishing work in TAD Journal.

Call for Papers

Submit work for our next issue

Author Guide

Explore editorial tips and recommendations

About

TAD Journal is a peer-­reviewed international journal dedicated to the advancement of scholarship in the field of building technology and its translation, integration, and impact on architecture and design.

Our Mission

Learn more about our vision and values

Editorial Board

Meet the minds bringing our mission to life

Advisory Board

Meet the experts shaping TAD’s future

Issue 8.2

The Geo-Scopic Drive: How Codes Bridge Architecture, Media, and Design

In the decades after World War II, the term “code,” loosely indexed to fields like cybernetics and information theory, served as a conceptual relay in knowledge production across the natural, technical, and human sciences. My recently published book Code: From Information Theory to French Theory reconstructs these relays and their place within a network of US scientific philanthropies that mobilized interdisciplinary research around cybernetics, computing, and information theory as part of a program of planetary social reform that spanned the 1930s through the 1960s. This movement swept up the thought of myriad scholars in research that furthered and contested this agenda. Theorists from anthropologists Claude Lévi-Strauss, Margaret Mead, Gregory Bateson, and the celebrated cultural studies scholar Stuart Hall invoked code to expose the hidden logic of everyday practices (Figure 1).

Read Full Article (ACSA Member) Read Full Article (Non-member)